FOR COUNTRYSIDE BRANDS THAT DESERVE to be SEEN PROPERLY.
Creative for the brands that built their world outdoors.
There's a particular kind of brand that gets overlooked by mainstream agencies. One shaped by seasons, by landscape, by genuine craft. Brands that know exactly who they are, but struggle to show the world what they're really worth.
That's where I come in.
I'm Chloe Bucknell, creative director and owner of two agencies, and I live and breathe the countryside. Country Content is my studio for countryside, fieldsport and rural lifestyle brands, home to a team of talented creatives: designers, web developers, photographers and stylists.
I specialise in strategic creative direction and brand photography myself. Work with me and my team for everything else too, brand identity, websites, PR and brand experience, all built for consistency across the board.
What I do best…
Brand strategy, visual identity and art direction, led by me and brought to life with my team, for countryside brands who are ready to look as good as they are.
Brand IdentityWebsites, built by my team of designers and developers, designed to sell, styled to match the world you've created.
WEBSITE DESIGNFrom initial concept to final asset delivery, I plan, produce and direct campaigns that give your brand a consistent, considered visual world.
CREATIVE DIRECTIONCreator-led brand events, product launches and immersive brand experiences, run by me and my team, that generate authentic content, press coverage and lasting brand affinity.
PR + BRAND EXPERIENCECampaign shoots, lifestyle photography, editorial content and video, shot by me, made in the field, the forest, and everywhere in between.
PHOTOGRAPHY + FILM
I grew up in this world. I shoot in it, live in it, and genuinely care about the brands and the people that make it what it is.
That means when you brief me on a new season's collection, a brand relaunch or a campaign shoot, you don't spend half the day explaining context. I already know the difference between a walked-up day and a simulated day. I know why the light at 7am on a November morning is worth getting up for. And I know how to make your brand look like it belongs in the pages of a magazine, because it likely does. When it's time to bring in the rest of the team, for a full rebrand or a new site, they already know this world too.
From field to frameFEATURED WORK
Campaigns, editorial and brand content for some of the countryside's most respected names.
PUBLISHED BY
TRUSTED BY
Ready to show the world what your brand is really worth?
Whether you're planning a campaign shoot, refreshing your visual identity, building a new website or producing a brand experience, let's start with a conversation. I read every enquiry myself.