New Forest Clothing

Inside the New Forest Clothing “Behind The Brand” PR Event

A creator-led brand experience at New Forest Clothing HQ

In March 2026, Country Content partnered with New Forest Clothing to host an exclusive “Behind The Brand” PR event at the brand’s headquarters in Wimborne. The aim was simple: bring a curated group of countryside creators inside the brand’s world, not just to see it, but to experience it. Rather than a traditional influencer event, the focus was on authentic access, hands-on participation and meaningful content creation. The result was a day that blended brand storytelling, community building and high-impact social media assets.

The Strategy

The goal of the event was to generate authentic content and PR storytelling while strengthening relationships with a small group of carefully selected creators.

The event was designed to support:

  • Content creation for social media

  • Brand storytelling and PR exposure

  • Product awareness ahead of the season

  • Long-term relationships with brand-aligned creators

  • A sense of community around the New Forest Clothing brand

Ten carefully selected content creators and influencers attended the event, chosen for their strong alignment with countryside lifestyle, fieldsports and outdoor audiences. Some were existing brand ambassadors, while others were new creators identified as natural brand fits.

From initial concept to event day, the project was planned and delivered within six weeks.

Country Content led the entire activation, including:

  • Event concept development

  • Creator sourcing and invitations

  • Logistics and event planning

  • Creative direction

  • Content capture on the day

The Experience

The purpose of “Behind The Brand” was to offer creators a genuine look at the people and processes behind New Forest Clothing. Upon arrival, guests were welcomed at the New Forest Clothing HQ warehouse, where they were given a behind-the-scenes tour of the facilities.

Creators were invited to put on hi-vis vests and step directly into the operational environment, walking through the warehouse aisles and learning how the brand fulfils and ships thousands of customer orders.

The schedule included: Arrival → Warehouse Tour → Product Development Lunch → Content Session → Pick & Pack Challenge

During lunch, the creators sat down with the New Forest Clothing team for an open discussion around product development, upcoming launches and customer feedback. This provided valuable insights for the brand while allowing creators to feel genuinely involved in the future of the product line.

The afternoon then shifted into content creation, including a pick & pack challenge where creators were invited to pack their own orders directly from the warehouse shelves. This hands-on activity quickly became one of the most memorable moments of the day, generating natural laughter, genuine reactions and highly shareable content.

Results & Impact

All 10 attending creators posted content from the event across Instagram. Collectively, the participating creators represented an estimated audience reach of 43,700+ followers across countryside lifestyle, outdoor and fieldsports communities.

Some of the most engaging content moments included the pick & pack challenge, creators walking through the warehouse aisles, the full group photograph inside the warehouse and portrait shots holding packed orders. These moments helped humanise the brand and showcase the operational scale behind New Forest Clothing.