Isabelle Hunter
Campaign // Feminine fieldwear, from coffee to clays
Isabelle Hunter is a premium women’s fieldwear brand built on femininity, function and timeless design. Created for women who want to feel polished and confident both on and off the field, the brand blends heritage craftsmanship with modern ease. The visual identity, website, and packaging were developed by our sister agency, The Brand Muse, laying the foundations for a cohesive, elevated brand experience.
The SS25 campaign was designed to bring that world to life - capturing garments that move effortlessly from quiet morning rituals to purposeful moments outdoors. This was not just a collection shoot, but a visual extension of the brand story, showing how Isabelle Hunter is worn, lived in and experienced.
The Brief & Creative Direction
The brief for SS25 centred on storytelling through subtlety. The imagery needed to feel refined, romantic, and rooted in the British countryside, while clearly showcasing the technical function of each piece.
Shot across the Cotswolds - from a character-filled stone cottage to open fields and a working clay ground - the creative direction followed a natural rhythm: from coffee to clays, and clays to cocktails. Soft light, thoughtful styling and layered textures created a visual language that feels nostalgic yet modern, celebrating slow luxury and intentional dressing.
The Shoot & Deliverables
Captured by Chloe with a full creative team on location, the SS25 shoot delivered a considered library of editorial and lifestyle imagery designed to work seamlessly across Isabelle Hunter’s digital ecosystem.
The final asset suite supports website banners, product pages, social media, email marketing and launch content - giving the brand a cohesive, elevated visual foundation that reflects its values and will carry the collection confidently through the season.
Behind The Lens
This campaign was shaped by pace and presence. Rather than over-directing, the shoot allowed space for quiet moments, natural movement and genuine connection between the women wearing the collection.
By focusing on how the garments behave in real environments - walking, waiting, preparing and participating - the imagery feels grounded and authentic. Every detail, from fabric texture to movement in the wind, was captured to honour both the beauty and purpose of the designs.