The Famous Pheasant
Campaign // Everyday lifestyle, rooted in city & countryside
The Famous Pheasant is a British lifestyle brand with quality at its core. Designed for the modern countryside generation, their audience of 18–35 year olds live between the fields and the city, balancing outdoor traditions with everyday life. With a refined identity and new Shopify ecommerce store by The Brand Muse, the brand is built for those who value comfort, versatility, and timeless style.
The Brief & Creative Direction
In their first year of business, Field Traditions needed content that did more than showcase products, it had to connect with their community, educate a new audience, and position them as part of the outdoor lifestyle.
We chose Sarasota, the birthplace of the brand, as the backdrop. The creative direction focused on rugged hunting life, heritage, and timeless connection; with partners, dogs, Land Rovers, and Florida’s wild landscapes. A warm, earthy edit echoed the identity developed by The Brand Muse, ensuring consistency across brand touch points.
The Shoot & Deliverables
Over two days in the Florida heat, founders Michael & Gina became the face of their own story, modelling organically as they lived it. Shot by Chloe with on-the-ground support from Trudi, and guided by The Brand Muse’s creative direction, the process was intentionally simple and authentic.
The result was a library of 200+ edited images, tailored to Field Traditions’ rugged, timeless identity. These visuals powered their Shopify website launch, trade stand displays, social media, and paid ads, lasting them a full year of marketing and helping cement their position in the outdoor lifestyle market.
Behind The Lens
The July humidity pushed everyone to their limits, but it added grit and authenticity to the campaign. Shooting in the very landscapes that inspired the brand made the project especially meaningful.
This collaboration highlights what Country Content does best: end-to-end production, minimal stress for the client, and imagery designed to work harder. With The Brand Muse’s strategy interwoven at every stage, Field Traditions walked away with content that not only looked beautiful but felt true to their story.