The best-selling shoot day returns

THE SPORTING CHAPTER

Part content day, part countryside escape ,The Sporting Chapter is our signature creative experience. Taking place Friday 15th & Saturday 16th August, designed for both creators and brands, this two-day shoot brings campaign-calibre storytelling to the field.

Expect natural light, roaming dogs, timeless fieldwear, and the kind of visuals that stop the scroll, all captured in a private Nottinghamshire woodlands.

FOR CREATORS

If you’re a rural creator, content strategist or country lifestyle lover, this is your day. Think of it as a relaxed, collaborative shoot with like-minded creatives, curated styling, and a backdrop that speaks for itself. High-res photos, reels-ready video, and the kind of energy you can’t fake - all captured in a private Nottinghamshire woodland.

Creator FAQs

  • Nope. But a little confidence in front of the camera goes a long way. While we’re happy to guide and help with posing, it’s a fast-paced shoot, so being comfortable with a bit of direction is ideal.

  • No guests, sorry - we’re on private land with limited parking, refreshments and changing privacy.

    Dogs are welcome, but only well-behaved, working breeds. Please note: this woodland is not fully enclosed, and includes natural hazards (ponds, thorns, etc). You are fully responsible for your dog at all times.

  • Not on-site, this is a true woodland setup. Most creators change in their car or find a quiet corner. We’ll help make sure you feel comfortable and supported.

  • Friday 15 August: 09:30–16:30 - photo & video (10 spaces)

    Saturday 16 August: 10:30–15:30 - photo only (8 spaces)

    Both days share the same styling, direction, and location just choose your preferred format.

  • You’ll be in good company. Most creators join solo, and leave with new friends. Once you’ve booked, you’ll be added to our Instagram group chat within a week. We’ll use that to share plans, packing lists, directions and general hype.

  • We’ll have a curated brand wardrobe ready for you. We’ll also share a suggested packing list and creative moodboard in the group chat, so you can bring a few pieces of your own that feel very you. Styling is a big part of what makes this experience shine.

  • All edited photos and videos will be delivered within 7–10 days after the shoot, to both you and the brands involved. We know you’ll be dying to see them, and we’ll get them to you as quickly as possible.

FOR BRANDS

Looking to build a bank of lifestyle-rich, creator-led assets ahead of the new season? This is your chance to have your products styled, modelled, and captured in our signature Country Content tone, delivered in time for launch.

We’re currently welcoming:

  • Field shirts

  • Hats or fedoras

  • Ear defenders

  • Leather goods (bags, cartridge cases, belts)

  • Jewellery inspired by the field (men’s or women’s)

  • Or any other products that can be field-styled!

Note: Our tweed and shooting socks slots are already filled.

Brand FAQs

  • No, this is a fully managed production. You send us your products, and we handle the styling, model selection, shoot direction, and final delivery of assets.

  • All products must arrive at least 7 days before the shoot. That means by Friday 8 August 2025 at the latest.

  • Once you’ve confirmed your slot, we’ll send you an invoice and our shipping address, as well as guidance for packaging, tracking, and preferred couriers. Brands are responsible for both delivery and return postage.

  • Yes, collections can be arranged, just make sure this happens within 7 days after the shoot. Our studio is based in Nottinghamshire. Unclaimed items after the 7 days will become stock of Country Content, beyond this point may be reused in future content.

  • Yes, all items are styled by the Country Content team. We select creators and pair your pieces based on fit, tone, and the overall story we’re capturing that day.

  • Absolutely. When you book your slot, we’ll ask for any must-have visuals or styling guidance (e.g. “pair this with a gilet” or “close-up on embossing”). We’ll do our best to honour these while keeping the creative direction cohesive.

  • You’ll receive a full folder of edited assets within 7–10 days via an online gallery after the shoot, ready to use for your AW25 social media campaigns.

  • Yes, if your product features in any Country Content or our creator’s posts, we’ll tag your brand directly. You’re also welcome (and encouraged!) to repost any visuals with credit to Country Content.